Design
Great design can be the difference between a good business and a great one.
When you eat at a fancy restaurant, visit a groovy clothing shop, or even call a local plumber – the design quality of the menu, the shopfront, or the logo on the plumber’s truck has the power to change your perception of that business.
The same can be said for design in marketing; every time a customer sees your flyer, an expectation of your business is set. Put simply, a clear and well designed flyer will entice more customers than a dull and dreary flyer.
With a full-time creative team and years of design experience, LDN specialise in small business flyer design. Whether you’d like to improve a flyer you’ve done in the past, sketch some ideas for us to build on, or even start afresh, LDN can help with all your flyer design requirements. And with single page artwork starting from as little as $120, there’s no excuse not to freshen up the look of your business!
Good designs are not easy to create. Why? Because it can be very hard sometimes to put yourself in your customer’s shoes to determine what’s important to them. Too often we design what we think looks good, forgetting that it’s what the customer wants that is most important.
Your flyer should focus on the single thing you want your customers to know about you
Placing too much information on a flyer is a common mistake that can limit the effectiveness of your marketing campaign. It’s important to identify a single key message that you want to communicate, rather than bombarding the reader with too many different pieces of information.
Of course, your flyer can contain more than one message, but you should try and focus in on the one that matters most – the one you want readers to remember.
Give the audience a reason to pick up the phone, or come into your store right away.
In the advertising industry this is called a call to action. If you don’t give people a reason to respond to your advertising NOW, they may not respond at all. That’s why catalogues and TV ads from big businesses say sale ends soon or on sale this week only. A discount or special price that is available for a limited time only is the most common call to action.
The attention span of a reader is short – just remember that in advertising, less is often more.
It’s common for consumers to browse quickly over the top of their mail looking for anything of interest – and this is the moment you have to grab their attention. Use emotional words and images and make sure the benefits of your business stand out. If your flyer displays a lot of words and requires too much effort to understand, you may have missed an opportunity to make a statement.
To test your flyer’s effectiveness pretend you don’t know anything about your business and review your flyer as if you’ve never seen it before. If your flyer is too busy and complicated, try to cut it back. A great way to test the effectiveness of your communication is to ask a friend to name one thing they remember after reading your flyer.
Want more design tips?
Send your questions to info@ldn.net.au and we’ll do our best to answer them!