A quality print job is very important to the success of any marketing campaign.
Everything from the paper thickness to the print quality and the coating on the stock needs to be considered. With literally millions of print options available, navigating through all the options, file requirements, stock finishes and trim sizes can be a nightmare.
Small businesses told us that they needed simpler print solutions – So that’s exactly what we’ve done. LDN now offer three simple print options to make sure printing your flyer isn’t a daunting task, and also to ensure you get the maximum bang for your buck!
- Budget Print – For very affordable, low budget print jobs.
- Ecomony Print – A slightly thicker stock suitable for double sided print.
- Premium Print – A higher quality stock that’s very good value for money.
If you have a specific paper type or thickness in mind, speak to our friendly staff who can also quote on just about any paper available in Australia.
Paper Tips
The paper you choose to print your flyer on is another very important element to consider when planning a letterbox advertising campaign.
PAPER QUALITY
If your flyer is double sided, a thicker paper should be considered so that your flyer doesn’t show through from one side to the other.
The thickness of the paper can also help establish the quality of the product or service you are selling. Generally speaking, thicker paper (heavier stock) is perceived to be higher quality – and this can actually alter the reader’s perception of the quality of your products or services. The rule-of-thumb is ‘the thicker the better’. To make this decision easier, LDN offer three simple paper options:
- 80GSM – approximately the same thickness as most photocopy papers
- 115GSM – similar to the thickness of ‘weekly’ magazine pages
- 150GSM – which is used for most advertising flyers and brochures
PAPER SIZE
We offer the three most popular paper sizes A4, A5 and DL; all of which provide plenty of room for you to communicate your message.
- A4 – the same size as normal printer paper
- A5 – half the size of A4
- DL – one third the size of A4
It’s important to remember though, that the biggest paper size (A4) won’t necessarily have any more impact than the smallest (DL); it’s more about the message you print on the flyer than the physical size. Check out the design tips page for more insights into creating effective flyer designs.
At the Local Direct Network we care about the environment and have consciously chosen to offer eco-friendly printing options including:
- Vegetable based inks
- Recycled paper
- Paper stocks sourced from sustainable and renewable sources
- FSC Certified paper stocks
- 100% recycled and 100% carbon neutral stock